Benefits to business
Advertising design the one and only designing sector which is beneficial for both the advertiser and the consumer in innumerable ways.
Advertising helps consumers to buy the product which increases sales indirectly. It can also make brand memorable and can establish emotional
connection with consumer so they will purchase the product repeatedly. Apart from this, it is not only promoting new products but can help existing product by emphasizing USP (Unique Selling Preposition) of the product or service. Creative and innovative advertising can create a strong and positive brand image which can be proved to be as a boon for the reputation of the company.
Benefits to consumers
Advertising imparts all required information such as features, offers, price benefits and usefulness of the product or service. It can also enhance the knowledge of the consumer regarding the benefits of the products to the consumers. Indirectly, it will help consumer from being exploited by various sellers as advertising can guide the consumer to select the best available product from the variety of options. Advertising can also proliferate the level of product quality as the cut throat competition in the market will force manufacturer to make the product of best quality to survive in the market.